Let's face it, Google has entrenched itself. Why is that? When it first came to my notice - I guess around 1999? - they were just a cute name with a reputation for good search results. That reputation was a cult, underground groundswell much like that which had driven Altavista to be the previous search tool of choice - or arguably Yahoo!? Google entered the fray with a new idea - results based on the popularity of links to each site. That seemed to work, and they grew. They also innovated with AdWords and derived income from searches in a new way. The rest is history. Yahoo! also has a cute name, revenue and massive success - but Google, despite arriving later, has innovated in a way that has kept it ahead.
Forbes now asks,'Can anybody overtake Google?'. Well of course anything can happen. More here.
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