Monday, June 05, 2006

Not as silly as it sounds

One thing that you can achieve out of an MBA - apart from the sense of personal achievement, a new network of newbie managers, lots of articles on strategic anything and a nice piece of paper, is an understanding of the Lingo of Obfuscation, those weasel words we know and love. Seriously (and actually I was serious before, too) we do need to use language that makes sense, is understandable and is descriptive of what we want to achieve. We can't always dumb it down as much as some may want, going forward. Business is no different from neuroscience in that respect, is it?

Anyway, a reasonable read on recent business argot here, in the WSJ.

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