Apple's strategy defined - a little

Apple has finally moved to show its hand - a little. CNET reports new iPods, at last, push the boundaries a little but mostly play catch-up with the market. Bigger capacity, funkier colours. iTunes gets Disney movies. And iTV promises a method of streaming PC video wirelessly to TVs. It's a home-based play, sure - and in line with the iPod consumer strategy - that bridges the PC to the TV. Whilst it makes sense it hardly shatters our perceptions. There must be more, surely?