Thursday, November 16, 2006

War between the formats hurts uptake

Well price hurts uptake too. Why don't you toss a coin and pick between Blu-ray and HD-DVD? (Wharton's excellent article here.)I suspect that the cashed up early adopters will buy both and the less affluent will go with what looks coolest, spec-wise. So we'll see sales of both for a while until content kicks in... since you can't as yet record to either format content will be king. Which looks like a Blu-ray win to me, at this stage. But is it so?

History tells us that the 'better' Beta lost to VHS because of content - but the proliferation of VHS machines played a part, too. The lower cost machine built up more content and it all snowballed. What will make Blu-ray snowball? Games consoles? Content? It's a maybe on both counts. What could stop Blu-ray domination? Well history also tells us that what was a mess of CD, CD-R, CD-RW and other combinations of plus and minus got sorted out - to a large extent - by machines able to cope with multiple formats. Maybe that will happen again?

It's fun to watch, anyway. The fight between formats, I mean, not necessarily the content ;-)

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