Saturday, May 29, 2010

Labelled as Gen Y but nothing of the sort - how to twist and distort stats

The article itself balances its comments with the obvious - that we cannot assume that what we may call "Gen Y" will retain its current preferences and habits from here to eternity. In fact we should assume the opposite - that they will indeed change their comforts and attitudes as they age. So why does the headline writer claim that "Gen Y" wants its privacy? Why bother with the generational label at all? Why not simply say "young people, ie those in this age group" express these current behaviours?

It's highly likely that what we perceive as generational change is just aging. What we think and do and how we see our selves and the world changes as we age, mature and accrue responsibility - and as we shrug off social ties we no longer need or trust and instead bind more strongly to the families we build. It's not a "Gen Y" thing at all - it's just how we are at a certain age.  

Look Out Facebook: Gen Y Wants Its Privacy | BNET Technology Blog | BNET
Younger adults are more careful about their online reputations — and, as a result, more concerned about privacy — than older generations. That bodes ill for companies that trade in the details of consumers’ lives.

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