Monday, June 21, 2010

Business Management 101 - Recommended Case Study Sources

Business Studies | Case Study | Teacher & Student Resource
The following case studies show all the business studies theory you need to know in practice. By studying real life business case studies, you will see how business and marketing work and therefore learn quicker.

Each of the following case studies show a different aspect to business and marketing that you can use as a revision tool for your business studies.

Caseplace .org The Leading Resource for Innovative MBA Teaching Materials from the top MBA Publishers - Cases, Syllabi, and More is an online library of reading materials, multimedia content, and teaching modules that focuses on social, environmental and ethical issues in business. is a project of The Aspen Institute Center for Business Education.
This database contains abstracts and ordering information for case studies written and published by the Stanford Graduate School of Business. You may search by authors name, title, keyword, etc. Most cases in this collection are distributed by Harvard Business Publishing and you will find a link to the HBP site to place your order. Please contact us for other cases.

Cases - Harvard Business for Educators
In 2005, low-cost carrier JetBlue Airways makes a move that seems antithetical to the low-cost carrier model by adding a second type of aircraft to the fleet, the Embraer 190. This decision allows the airline to service medium-sized cities and achieve higher growth rates. By 2007, in response to rising fuel costs and softening demand for air travel, President and CEO David Barger recognizes that the airline must slow its growth. Students examine the impact of the two-aircraft strategy on JetBlue's operations and consider how to make reductions in aircraft capacity across the two types of planes in the fleet.

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